Iroquois Beverage Corp. – NY 173c

Iroquois Beverage Corp. opened in 1934 and closed in 1937 it was open for 3 years. Breweries that are only open for a couple of years like this did not have a long time to produce advertising and collectibles so they tend to be more scarce than breweries with more longevity. Breweries that started up right after Prohibition was repealed, up to around the 1950s are the last group that represent highly collectible and valuable Breweriana for the most part. The period after Prohibition was when cans became popular so some of the rarest and most desirable cans come from this period. For cans to be very valuable they need to be rare, and in very good condition in most cases. Iroquois Beverage Corp. was in an active brewing city. Buffalo, NY was listed as having 50 breweries, which is quite a few. Sometimes a large number of breweries can lead to an active collecting community that will be willing to pay more for breweriana items than other collectors.

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