John Thoebes Brewery opened in 1893 and closed in 1897 it was open for 4 years. Breweries that are only open for a couple of years like this did not have a long time to produce advertising and collectibles so they tend to be more scarce than breweries with more longevity. As a Pre-Prohibition Brewery, any advertising items or collectibles are likely to be valuable and desirable to collectors as they tend to be hard to find. John Thoebes Brewery was located in Centralia, IL, which only had 2 breweries, so there are not many that that were producing breweriana items. Local collectors may pay a small premium over national or general collectors because of a lack of local items.
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