John Knell Brewery opened in 1878 and closed in 1884 it was open for 6 years. This brewery was open for quite a few years so it is easier to find items and advertising than some breweries that did not last long, this can make the Breweriana items less valuable. As a Pre-Prohibition Brewery, any advertising items or collectibles are likely to be valuable and desirable to collectors as they tend to be hard to find. John Knell Brewery was located in Aurora, IL, which only had 2 breweries, so there are not many that that were producing breweriana items. Local collectors may pay a small premium over national or general collectors because of a lack of local items.
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