Monterey Brewing Co. – CA 277f

Monterey Brewing Co. opened in 1938 and closed in 1942 it was open for 4 years. Breweries that are only open for a couple of years like this did not have a long time to produce advertising and collectibles so they tend to be more scarce than breweries with more longevity. Breweries that started up right after Prohibition was repealed, up to around the 1950s are the last group that represent highly collectible and valuable Breweriana for the most part. The period after Prohibition was when cans became popular so some of the rarest and most desirable cans come from this period. For cans to be very valuable they need to be rare, and in very good condition in most cases. Monterey Brewing Co. was located in Salinas, CA, which only had 2 breweries, so there are not many that that were producing breweriana items. Local collectors may pay a small premium over national or general collectors because of a lack of local items.

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