General Brewing Corp. opened in 1963 and closed in 1966 it was open for 3 years. Breweries that are only open for a couple of years like this did not have a long time to produce advertising and collectibles so they tend to be more scarce than breweries with more longevity. Breweries doing business after 1960 tended to produced advertising items and breweriana that would not be considered by collectors to be very valuable. In most cases items from this period were mass produced and rather cheap compared to older items. In addition, they are often still very common so they do not tend to have a ton of value. Our information indicates that General Brewing Corp. was the only brewery that was located in Azusa, CA sometimes this means that items from a brewery will have extra value in the area it comes from because there are not other sources for local breweriana.
- Other Names Used by this Brewery: aka California Southern Division of General Brewing Corp.
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